Social Media is the umbrella term for blogs, social networks, micro blogging etc. There is a lot of talk about these media being very beneficial to businesses. We are part of the same band wagon and have the same strong belief that social media is very beneficial to businesses.
I was an early adopter of social networks, one of the first few thousand to begin using Hi5 and Orkut in India, but soon found very little use. I was attracted to professional networks and began exploring LinkedIn and found the concept very useful. Much before LinkedIn popularized jobs, I was searching for interesting people and interesting startups to join after my education. I found the company I went on to begin my professional career with on LinkedIn.
The CEO of the company I joined used to write one of the most popular CEO blogs in India. Obviously blogging was a habit in the company and thereby was drawn back to the blogging revolution after a couple of unsuccessful attempts. I blogged about my own learning, knowing little about popular blogging conventions. The blog enticed some interest in my clients and potential clients and greatly aided in establishing my competence as a Management Consultant.
Keeping in view of the growing global consensus, with firms like McKinsey opening dialogue, of social media becoming extremely useful for business, I began exploring the opportunity of helping businesses. In this process I conversed with Vemana, an avid blogger and social media researcher, and explored the Idea. His extensive knowledge of social media, thanks to his research in the space, and how it truly resembles the real world kicked off our endeavor.
We have begun our journey with firm belief, supported by rationale, that social media and social technologies can prove very useful for businesses. As we studied the social media consulting space in India we found that the firms were using case studies based of businesses in the developed world or campaigns from large India consumer companies which ran parallel campaigns in traditional media. So we have set out to help real businesses, irrespective of their size or industry, to benefit from social media.
We hope to add real value to the space of businesses benefitting from social media. Based on our understanding of media and social culture we hope to design strategies for our clients so that they unleash the potential of these new media and achieve their business objectives. We have devised an offering spread we hope will deliver 360 degree benefit to our clients. We hope through our research, both independent and through engagements, we would bring out stories of real success.
