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Dot Now to come out with a series of blog posts on Social CRM

February 21st, 2011 | Business, General, Social Media

In continuance with our previous post, here we’d like to widen the scope of Social Media with respect to Customer Relationship Management (CRM), which Businesses these days term as Consumer Generated Media (CGM) or simply- User Generated Content (UGC).

In the coming weeks, the Dot Now Social team will come up with a series of blog posts highlighting how Social CRM can be effectively applied in some Domains/Verticals, keeping in mind the basics of Social Media (i.e- Listening, Engagement, Alignment, Integration, Measurement) and CRM (i.e-Acquiring, Servicing, Retaining) and we’ll also try to bring the SME/SMB perspective into the picture.

This series of blog posts has been named as the Social CRM-Consumerization of the Enterprise(SCE) series


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  • http://topsy.com/blog.dotnow.in/2011/02/dotnowsocialcrm/?utm_source=pingback&utm_campaign=L2 Tweets that mention Dot Now to come out with a series of blog posts on Social CRM — Dot Now blog — Topsy.com

    [...] This post was mentioned on Twitter by Venkata Sashank and Dot Now Social, Nabeel Adeni. Nabeel Adeni said: #DotNow to come out with a series of blog posts on #SocialCRM http://blog.dotnow.in/2011/02/dotnowsocialcrm/ #SocialMedia [...]

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